The Bancorp Bank's innovative structure of affinity partnerships within the wealth management market is second to none, and serves as a model for private-label branding stewardship in the financial services industry.
Private-label banking involves the creation and operation of banks for branded partners who profit from offering a broad range of premium deposit and lending services, under their own name. Our flagship product, tailored specifically for the wealth market, is an innovative cash management functionality which moves funds seamlessly between traditional bank accounts and investment vehicles. When linked to our innovative securities-backed lending capacity, this combination represents a front line for truly integrated financial services.
It's all value-added and brand-enhancing, and just what's needed in these challenging times. We pose no threat to crucial client relationships, and work hard to offer products and services that can help our partners energize their base and attract new prospects. We provide a better "offer" to our partners, enhance efficiencies, streamline transactions, and build the private-label brand as if it were our own.
Erin Allard
Vice President
Private Client Services
eallard@thebancorp.com
215-861-7908
