AVP, Marketing Manager

Overview

The AVP, Marketing Manager brings a demonstrated aptitude for delivering on-point marketing programs within the financial services sector. This position will support the Senior Marketing Manager and the marketing initiatives in relations to our 5 business lines: Commercial Lending (Small Business Lending and Commercial Fleet Leasing), Institutional Banking, Payments and Real Estate Capital Markets. Each business line offers unique business goals and strategies, competitive landscapes, target audiences, challenges and opportunities. As a liaison of Marketing, this individual must cultivate strong, collaborative partnerships with each business lead by providing various interactions such as in-person discussions and status meetings to keep projects within the creative team on track. Strategic recommendations on marketing approach for large scale campaigns will assist each business line in meeting its goals. This individual must possess excellent presentation skills and immerse themselves in the business landscape; addressing specific needs, anticipating new opportunities and providing information data and trends related to marketing communications (e.g., competitor communications, online marketing data, etc.). This role will be involved in learning Pardot Marketing Cloud in Salesforce in order to leverage marketing results and drive sales goals.

Responsibilities

Qualifications

Education/Experience:

Other Qualifications:

Employment with The Bancorp includes successfully passing a background check including credit, criminal, OFAC, education and past employment.

 

The Bancorp is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, among other things, or status as a qualified individual with disability.

The Bancorp is an Equal Opportunity Employer

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